Global Vice President of Marketing
As Global Vice President of Marketing for IOActive, Heather Overcash is responsible for spearheading strategic marketing initiatives. With her dynamic and results-driven leadership style, Heather has demonstrable success driving revenue growth and expanding market share. Her expertise encompasses developing and executing comprehensive marketing strategies, overseeing multi-channel campaigns, and excelling in brand management, customer acquisition, and retention strategies.
In her previous role at NCC Group, Heather orchestrated and executed highly effective marketing strategies across North America and globally, leading to substantial increases in press mentions in prestigious publications. Her approach integrates various innovative marketing tools and techniques, contributing significantly to revenue and pipeline growth. Under her leadership, the marketing team surpassed annual targets, delivering exceptional results.
Heather has been responsible for establishing proficient marketing teams, integrating multiple entities into a brand, and significantly increasing lead generation. Her earlier experiences at companies like OPTIV, Synopsis, Inc., Trustwave, Forcepoint, and IBM have contributed to her comprehensive understanding and mastery of marketing, specifically in the cybersecurity field.
A graduate in Marketing from the University of Georgia, Terry College of Business, her strategic leadership and innovative marketing approaches make her an invaluable asset in the industry.