Customer experience has become an integral part of any business, including banks. Increasingly, it is becoming a key differentiator besides price and product.  In the banking industry, customers prefer to work with banks that provide them with simple banking solutions, personalized engagement, and round the clock access to their accounts. As such, banks that innovate...

The holiday season is highly significant for businesses. It is during this time that companies register substantial increases in sales as most people go out to purchase gifts for their loved ones. On the flip side, customers tend to be more demanding during peak season. Although they recognize that the holiday season is a hectic...

Every business goes through tough early stages when there is nothing as difficult as getting the first customer. In these stages, business owners treat their customers like VIPs. But as the business grows, it becomes difficult to sustain the culture that fueled the growth of your business. Organizations begin to experience the challenge of further...

When you start a small business, you begin with a blank slate. Every decision you make builds the foundation for your enterprise’s future. If you want to build a solid foundation, create a compelling brand that resonates with your target audience. For this, providing excellent experiences to your customers is a prerequisite. Don’t forget that...

Modern customers are tough nuts. It is difficult to catch their attention with flashy banners placed in the middle of a webpage, or a loud video commercial broadcasted on TV. They use different gadgets and consume content from different screens in various formats.  During the past decade, consumers have also virtually mastered the art of...

Customer support agents in any organization are the most stressed out. They continuously have to deal with customer requests and maintain the same level of enthusiasm throughout the day, right from the first call when they come to office till the last one. This is because they are the face of any business and hence,...

You have created a comprehensive product user guide for your customers with all the information rightly placed. But is it serving the purpose well given that your customer tickets are still on the rise for trivial issues? This means there is definitely something wrong. There can be two cases – either you have gone wrong...

Experiences matter the most. They are what people like you and me take along and remember. The irony is bad experiences get etched in our memories, while the good ones tend to fade away with time. It’s a basic human nature. We might forget about the things we buy, the people we meet, but we...

Did you know? As per a survey by Salesforce, 89% of millennials use a search engine to find answers before making a call to get customer service 70% of customers prefer to use a company’s website to get answers to their questions rather than use phone or email. Who would have thought a decade ago...