Gaining a 360-degree view of your customers is no more a choice. Like it or not, but you have to push yourself to take a genuine interest in your customers, to serve them better and faster. For delivering unparalleled services and exceptional experiences to customers, you need to be well-versed with the likes and dislikes...

As the business environment gets more competitive, customer expectations have significantly gone up. Today, more than ever before, buyers value the quality of customer service they get from brands. A Microsoft study shows that 54% of customers have high customer service expectations, with 69% of them rating it as very important in their choice of...

Where do customers go whenever a question pops up in their minds? The answer is simple. They Google it. Without Google, yours and your customers’ lives are literally incomplete as it provides you the solution for everything. It’s omnipotent, omnipresent and omniscient.  That’s why it is so important to make your products and services rank...

Every website has an FAQ page today, but the question is, how many companies have a FAQ section that’s comprehensive, well-designed, and adept at solving customer queries?  Not many! Often, FAQs are lying in some dark corner of a website, from where they are hardly noticeable or accessible. Since FAQs don’t seem to offer a...

A full-fledged knowledge management system can work wonders for an organization. Given the various benefits it offers, it has become a necessity for managing business knowledge and streamlining processes among both small and large businesses. Besides, a knowledge management system also helps firms to cater to their customers in a better way, provide them the...

A few years ago, my parents paid frequent visits to offices of travel agents to finalize our annual holiday destination and plan the itinerary. Now when I look back, I realize how tedious and time-consuming it was, right from zeroing in on a travel destination and booking tickets to choosing a hotel and planning the...

The healthcare industry is undergoing a massive metamorphosis, thanks to the changing preferences of patients across the globe. Gone is the time when healthcare providers were only concerned about enhancing their brand awareness. The concept of healthcare marketing is shifting its focus from being brand-oriented to being consumer or patient-centered. Healthcare marketing is being rethought...

Consumers are the focal point for business organizations regardless of their industry. Sans customers, there is no bread and definitely no butter for companies. If they are this important, the chance of ignoring their rights shouldn’t arise in the first place, but unfortunately, it happens. Why aren’t consumer rights seen in a different light? Businesses...

E-commerce entrepreneurship is not for the faint-hearted given the slew of challenges involved. You need patience, courage and a strong will to get going regardless of how big the mountain of challenges is. To be honest, online entrepreneurship is not everyone’s cup of tea. And yet, people are taking the plunge into it not just...

Corporate professionals have to deal with a humongous amount of data on a daily basis. Especially for those at the managerial level, this task becomes even more tedious when the information is scattered across various files and folders. According to a McKinsey report, employees spend 1.8 hours every day—9.3 hours per week, on an average—searching...